Color Coded

[Mercy Now]

This from Don Bradley over at www.uwantsun.com.

Recently, in the last few weeks, there have been a rash of advertisements all over about "going purple." They are everywhere. These are communication codes being broadcast, because many alter-personalities are color coded. This is also about events timing; meaning, a signaling of a shift in program to a different level then before. I've seen years that were ORANGE, GREEN, and now this shift to PURPLE. Of course, only insiders truly knows what it means, and the fact that it is becoming everywhere, and for no other reason (and none given, for why someone would spend millions of dollars by saying "GO PURPLE" without there being any sane or sound reason for it.)

It communicates to everyone at once. Which is the point.

http://startwearingpurple.yahoo.com/?home#/home


 

[Blue Oracle]

Could it be a marketing strategy of Wal-Mart similar to The Burma Shave Phenomenon back in the 50's?

August 27, 2008

Wal-Mart To Go Purple With New Store Format
by Piers Fawkes




Back in May we reported on the news of a new small store format called Marketside that Wal-Mart is considering rolling out across the US. Now, the Financial Times points us to this image of the first store and says that the design aesthetic relies on PSFK’s favorite color, purple!

Wal-Mart is testing the 15,000 sq ft store concept in Phoenix. This one is in the city of Mesa, southeast of Phoenix. The Financial Times reports:


The design includes a natural wood finish around the entrance, and deep-purple awnings - the same colour that will be used on the aprons of the staff, and on its website, http://www.marketplace.com. The Marketside name appears in lower case green lettering, with no reference to its parent company.

The first four stores have been built in former drugstore sites. Wal-Mart has indicated that the pilot will involve up to ten stores. It has acquired at least two other sites in the Phoenix area where it is planning to build new stores from scratch.

The new Wal-Mart stores will be competing directly with Tesco’s new Fresh & Easy small format stores. Tesco has opened 20 stores in the Phoenix area in less than a year, with another 16 sites announced so far.

Both retailers say their formats are aimed at providing fresh and prepared foods in a convenient neighbourhood location.
http://www.psfk.com/2008/08/wal-mart-to-...ormat.html

[Anu-021413]

I'm seeing it as well on people. Purple ties,shirts etc. Somethings up with it for sure. Personally,I associate it with all that New age religion shyte. Unfortunately,it's the color of my birth stone. Though I DON'T subscribe to their BS by any means.I'd rather see the bad guys dead and dying.

[DreamTime]

I LOVE the color purple and all of its variations.

[Mercy Now]

I like the color purple too Dreamtime.:) I think in this instance it may have special significance for a certain group of people though.

[Anu-021413]

I'm noticing people wearing it more often. Be it clothes or jewlery. A signal of sorts?