02-10-2009, 03:26 AM
Author : Duncan Riley Posted: February 2, 2009
2012 the movie may have been delayed from release until November, but that hasnââ¬â¢t stopped Sonyââ¬â¢s online viral marketing efforts.
The latest is the Institute For Human Continuity, a site pretending to be dedicated to human survival after the world is plunged into disaster in 2012.
According to the site, the IHC has determined there is a 94% chance that the world will face disaster in 2012, and demonstrates various scenarios including death by sun spot, Planet X and something called ââ¬Åcrustal displacement.ââ¬Â
Itââ¬â¢s a slick site, and if you didnââ¬â¢t know it was a ploy for the movie, you might actually believe it was real, and in some ways thatââ¬â¢s whatââ¬â¢s wrong with it. This site plays into the hands of the real kooks who do believe the end is nigh, and it doesnââ¬â¢t really make anyone that more interested in the movie.
http://www.inquisitr.com/17152/institute...d-by-sony/
2012 the movie may have been delayed from release until November, but that hasnââ¬â¢t stopped Sonyââ¬â¢s online viral marketing efforts.
The latest is the Institute For Human Continuity, a site pretending to be dedicated to human survival after the world is plunged into disaster in 2012.
According to the site, the IHC has determined there is a 94% chance that the world will face disaster in 2012, and demonstrates various scenarios including death by sun spot, Planet X and something called ââ¬Åcrustal displacement.ââ¬Â
Itââ¬â¢s a slick site, and if you didnââ¬â¢t know it was a ploy for the movie, you might actually believe it was real, and in some ways thatââ¬â¢s whatââ¬â¢s wrong with it. This site plays into the hands of the real kooks who do believe the end is nigh, and it doesnââ¬â¢t really make anyone that more interested in the movie.
http://www.inquisitr.com/17152/institute...d-by-sony/